TURN YOUR
music INTO A
BUSINESS
IT ALL BEGINS WITH AN IDEA
✦
IT ALL BEGINS WITH AN IDEA ✦
create to get paid
EVERY GREAT CAREER STARTS WITH A SONG, A SOUND, OR A SINGLE IDEA. BUT MAKING MUSIC IS ONLY HALF OF IT. THE OTHER HALF IS KNOWING WHO'S LISTENING, WHAT'S WORKING, AND WHERE TO GO NEXT.
THAT'S WHAT 606 CREATIVE IS FOR. WE HELP INDEPENDENT ARTISTS, MANAGERS, AND SMALL LABELS TURN SCATTERED NUMBERS INTO CLEAR REPORTING AND SMARTER CONTENT STRATEGY, SO EVERY POST, RELEASE, AND CAMPAIGN HAS A REASON BEHIND IT.
THIS IS WHERE WE BREAK IT DOWN: WHAT THE DATA IS ACTUALLY SAYING, WHAT'S WORKING ON SOCIAL, AND HOW TO BUILD A PRESENCE THAT SOUNDS LIKE YOU. THERE ARE MILLIONS OF ARTISTS COMPETING FOR ATTENTION. YOUR STORY, BACKED BY THE RIGHT INSIGHTS, IS WHAT CUTS THROUGH.
ABOUT jonatan
Hey, I'm Jonatan Mejia. I started 606 Creative to help independent artists make sense of their numbers and turn them into a plan.
I got into this from the creative side. I worked as a wardrobe stylist and creative director with artists like NLE Choppa, Jack Harlow, Cupcakke, Cruel Youth, and more, so I know how much of an artist's story is told through the visuals, the look, and the moment. From there I moved deeper into the business side of music, and I've now spent about eight years in the industry. I've worked at Def Jam, Primary Wave, mtheory, 4AM, and NOWHERE, and on campaigns for Jake Owen, Judah & The Lion, and The Wailers. I've done playlist pitching, album rollouts, and a lot of late nights in Chartmetric.
Something I kept seeing is that artists have tons of data and no idea what to do with it. Streams are up, followers are down, and nobody can say why. Having worked on both the creative and the numbers side, I can connect the two. I break it down in plain English and help you decide what to post, what to push, and where to put your energy.
I'm based in Queens, and I'm finishing my degree in Organizational Psychology at CUNY. It's made me a lot more curious about why people connect with music and what makes them stick around.
If you want to know what's working and what to do next, hit me up.
BECOME intentional with releases
01
WHAT COMES FIRST?
NEW!
What comes first, the chicken or the egg?
It's an age-old question, and it applies to every release. Is the egg the music or the fans?
Honestly, it's both. Great music with no audience goes unheard, and a big audience with nothing new to hear fades fast. The artists who win treat the two as one cycle: the music builds the fans, the fans' data shows what to make and push next, and the next release lands harder because of it.
That cycle is what I help artists build at 606 Creative.
02
KEEP YOUR AUDIENCE COMING BACK
Not here to be your hype man.
If you think you already know it all, we're probably not a fit.
Everyone says social media is the key to everything, and I'm not here to just post and pray. If that were the whole story, every dreamer would be a superstar. Social is one piece of a bigger plan.
What I do is bring an extra set of eyes to your team. I look at the data, spot what's working, and help you push it further. You still own the vision, and I help move it forward.
IT ALL BEGINS WITH AN IDEA
✦
IT ALL BEGINS WITH AN IDEA ✦
AN INCREASE OF +257% STREAMS ACROSS DSP’S
DROVE OVER +1,600% IN REVENUE INCREASE
TWO GRAMMY NOMINATED CAMPAIGNS
CHOOSE A PLAN
SNAP SHOT (REPORTING)
$250
One time payment
Monthly cross-platform report (streaming, social, DSP data), one-page summary of what moved and why
POPULAR
INSIGHTS (REPORTING)
$500
One time payment
Everything in Snapshot, plus bi-weekly check-ins on the numbers, release-over-release comparisons, written recommendations, and a monthly 30-minute call
GROWTH BUNDLE
$950
One time payment
Insights reporting plus Content Strategy, with reporting data feeding directly into the content plan
CONTENT STRATEGY
$650
One time payment
Monthly content calendar, captions, and campaign planning for social, with a quarterly strategy refresh
ADD ONS & OFFS
ARTIST/CATALOG AUDIT
$350
One time payment
Monthly cross-platform report (streaming, social, DSP data), one-page summary of what moved and why
POPULAR
RELEASE CAMPAIGN (SINGLE OR EP)
$750
One time payment
Depending on the scope of work can go up to $1,500
RUSH OR EXTRA PLATFORM REPORTING
$150
One time payment
This will be an add on dependent on where a campaign is
FULL ALBUM CYCLE PLAN
$1500
One time payment
Can go up to $2,500
IT ALL BEGINS WITH AN IDEA
✦
IT ALL BEGINS WITH AN IDEA ✦
let’s chat.
